photoshoot for wearmtjf #1

Sunday morning The Demureist, Lisbeth our model,  and myself , met for the first shoot of the Wearmtjf Campaign.  The purpose of this photoshoot was to describe the clothing in real terms. Therefore we asked Lisbeth to behave as if she was stopped on the street. The focus was natural and uncontrived. 

The sun was out, and it was a gorgeous Sunday morning. A perfect setting for photographing.The Demureist had previously captured a picture on her instagram blog, that had a natural alive quality to it, so  I insisted that she be the one to do this shoot. 

Malin Landeus Vintage kindly collaborated with us on this project.  Malin is an influencer for many designers. With her stunning collection of purist pieces picked for their timelesness, I was only too happy that we were able to browse for a few accessories. we settled for a yellow leather "over the shoulder" bag, and matching felt hat to top off the "look" which was leaning a little towards the 70's - boho chic and retro all in one.

Lisbeth was going to be wearing the velvet suit today. A retro print sample from early MTJF days, was placed under the cape .

The focus was on a natural look,  so the model applied her own makeup.

Then off to the streets for some great Urban Streetstyle!

Find more pics on our WEARMTJF page...

Shop Velvet skirts...



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