When Technology and Fashion Collide
By Yonit Willis, modest fashion blogger at Miss Mellalina.
In an age of ever-changing technology it was only a matter of time before the fashion industry decided to climb aboard the train full speed ahead. Now, more than ever before, designers are finding ways to fuse fashion and technology together. One reason why such forward-thinking is a win for the industry is because technology could be the answer to creating more ethical and sustainable production.
Take Air Dye for example, a technology that enables water-free dyeing and printing on textiles that New York-based fashion house Costello Tagliapietra have used for several seasons to color their fabrics. Natsai Audrey Chieza, a leading materials designer and systems thinker working in the field of biotechnology told Whitney Bauck, an assistant editor at Fashionista, that “interventions that tackle both water use and chemical use in the textile industry are incredibly rare, so this is an area of development many are watching very closely.”
Another technology garnering attention is 3-D printing, a technique that avoids fabric waste and allows designers to create outfits on a when-needed basis instead of letting stock pile up. Dutch designer Iris van Herpen has taken advantage of 3-D printing for years now and in an interview with Vogue reminisced how long it used to take, “I remember the first piece I printed took seven days….but it doesn’t take that long anymore. It’s pretty fast.”
These innovations are just the tip of the iceberg. Biologist and designer, Anke Domaske, has found a way to create sustainable textile fibres from wasted milk. Zoa, the world’s first bio fabricated leather brand that addresses the environmental impact raising livestock has on our planet, has just been launched. And Stella McCartney has teamed up with Bolt Threads, a startup that has emerged as one of the leaders making synthetic spider silk.
More Than Just Figleaves is in tune with today’s fashion consciousness and our upcycled collection is proof of that. Read more about why Eve Emanuel the owner and founder of MTJF decided go the sustainable route here.