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Brooklyn, NY, 11229

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Designer clothing for the real woman that happens to be modest. Versatile, everyday chic Made in NY



MTJF Photoshoot at the Backroom

Eve Emanuel

MTJF Backroom photoshoot

On Dec 15th  a group of photographers Eve the designer, make up artist Gila of Model Tali, and assistants  assembled at the Back Room , a vintage style bar located in Williamsburg. The stage was set for a day to launch the brand with our first photo shoot.

Photoshoot Mood Board

Photoshoot Mood Board

Vikram Pathak, our photographer for this shoot, is a noted fashion photographer  whose worked includes clients such as Vogue India, Harpers Bazaar and many other prestigious magazines.

 The richness of his style lent itself perfectly to the romantic mood and style of clothing. Check out his website to view his amazing work. 

Tali gets crowned with help from Gila Hirsch while Max of MTJF looks on.

Tali gets crowned with help from Gila Hirsch while Max of MTJF looks on.

To complement our 'BURST OUT WITH FRUITS AND FLOWERS' campaign to be published in In Fashion Magazine,  Sima of Smart Designs,  brought the finishing touches with props such as floral crowns and flowers…for a super romantic effect.

A big thanks to The Back Room for supplying the coolest premises. With an old world atmosphere smacking of romanticism, (think early 20th century), and details such as a false door which was actually a bookshelf; gave the aged romantic look, a surreal feel. We were looking for just the right place for our clothing to stand out, and we knew we found our home the moment we entered The Back Room located in NYC.



  “behind the scenes peek” videographed by Freelance photographer Dan Jusino  at the Fashion shoot .Just check out the cool 1940’s backing music!: The Chatagoona Choo Choo instrumental By glen Miller.

Just look at that smokey haze, and sit back , and “ take a ride back:” ….in The Back Room. Enjoy!

Backroom NYC

102 Norfolk St, New York, NY 10002