As we start to get the brand out there, one thing we know is it helps to network and create buzz. We were invited by the lovely people at @sixdegrees to attend a special event at Rebecca Minkoff's flagship store in Soho’s chic New York digs .
As I approached Soho NYC in my minivan,the energy was electrifying as one brand name store after the other offered eye platters of eye candy displays, as each store strove to offer and experience of enticement . This is the atmosphere in New York around the holiday’s. The Rebecca Minkoff boutique is sandwiched between the likes of Dior. This was our Pre holiday season stroll through Soho!
The six degrees society run by Emily Merrel, aims at connecting women who "want to connect" with other women, and sometimes there are co ed events. The aim is, to help entrepreneurs network and grow their brand through collaborating or working with others. This is an idea we embrace and love to participate. Rebecca is one of the brands we look to for inspiration, her story is one of the new generation of keys to building your brand.
On the night of the event, female entrepreneurs were there from all around the US. The event was filled with women who had ended up in the big apple following their dreams. We chatted about fashion, our dreams and our own start up fashion businesses.
We were privileged to be paired with Beitt Adams of Whitby handbags,her brand of beautiful bags are inspired and created with an end slavery goal in mind infusing designs on the bags interlinings with with meaningful art made by disadvantaged women worldwide. After meeting this young talent we hope to collaborate on a project to support her efforts, because MTJF is all about celebrating and supporting our peers.
We all mixed in mingled and shopped of course. We all enjoyed a fabulous 20% discount on any merch from Rebecca Minkoff that night.
We invested in a black glitter evening bag, to be featured with my MTJF Wear soon...!